For years men have been attacked for taking care of their appearance and trying to look good, either because they bought a product to hide their gray hair or simply to buy some cream to eliminate acne. Because of this, the founders of SoyMacho saw a business opportunity and developed an innovative idea, which aims to achieve a fusion between the sale of personal care products for gentlemen and the ideal way to promote them to change the public perception.
WHY CALL SOYMACHO.COM?
The truth is that we are quite clear why we use that name. We decided to create our online store with the enormous purpose of destroying all the labels that are awarded to men to take care of their physical appearance, be it metrosexual, hipster, among others. With that in mind we decided to use a cliché that will help us to satirize that belief. Nullifying it.
WHAT PRODUCTS CAN YOU FIND IN THE ONLINE STORE?
SoyMacho.com has a wide range of products for men. Our customers will find categories like shaving, skin care, hair care, body care and lifestyle (the latter seeks to promote the idea that today's man can wear the accessories he wants). All products go through a healing process because we seek to have our customers have a pleasant shopping experience and become interested in the brand, so that they become loyal customers.